Welcome back to Southaven Business Beat! In this episode, we’re diving into the world of real estate with Tia Jennings, a seasoned real estate agent with Keller Williams Realty. Is Now the Right Time to Buy a House? Let’s Break It Down! Whether you’re a first-time homebuyer, an investor, or looking to sell your home, Tia brings 12 years of industry experience and a wealth of knowledge to help you navigate today’s housing market.
Season 2, Episode 22
Host: Robbie Yates
🏡 Why Real Estate? Tia’s Journey
Tia’s path into real estate is an inspiring one. Originally a cosmetologist, she pivoted into real estate after a career-ending injury, with a goal to build wealth and financial security. She started as a dual-career agent, balancing another job while growing her real estate business. Now, after five years of full-time dedication, she’s helping buyers and sellers make confident decisions in the Mississippi and Tennessee markets.
🔥 Breaking Into Real Estate: What You Need to Know
Many people see real estate as an easy career path, but the reality is 87% of new agents leave the business within two years. Tia shares the key challenges new agents face and how she overcame them, proving that success in real estate requires strategy, resilience, and strong client relationships.
🤝 The Power of Networking & The Chamber’s Role
One of Tia’s biggest secrets to success? Building a strong professional network. As an active member of the Southaven Chamber of Commerce, she uses networking to expand her team, connect with trusted contractors, vendors, and title attorneys, and offer her clients the best possible resources. If you’re a small business owner, Tia explains how the Chamber can help you grow your business and increase referrals.
📈 The Current Real Estate Market: What Buyers & Sellers Should Know
Tia shares her insights on today’s real estate trends:
✔️ Mississippi’s average home price: $303,000
✔️ Why more buyers are looking for land and top-rated school districts
✔️ How rising interest rates affect affordability
✔️ Why pricing and staging are key when selling a home
✔️ How sellers can maximize their profit (and why For Sale By Owner isn’t always the best option!)
💡 Top 3 Tips for First-Time Homebuyers
1️⃣ Know your budget – Factor in mortgage costs, maintenance, and unexpected expenses.
2️⃣ Work with a knowledgeable agent – Find someone who understands the market and can help you “win” in negotiations.
3️⃣ Be realistic – Your first home might not be your dream home, but it’s a stepping stone toward financial security!
🔑 Selling Your Home? Here’s What You Need to Know
• Market conditions dictate your pricing strategy – If you sell in a high-market, you’ll buy in a high-market!
• Small updates can lead to big returns – Tia shares an example where a $4,000 investment in fresh paint helped a seller earn an additional $19,000!
• Presentation is everything – Staging, professional photography, and minor renovations can boost your sale price.
🎥 Video Chapters
0:00 – Welcome to Southaven Business Beat
0:25 – Meet Tia Jennings: From Cosmetology to Real Estate
3:15 – The Reality of Being a Real Estate Agent
7:10 – The Importance of Networking & Chamber Membership
10:45 – How Tia Helps Buyers & Sellers Navigate the Market
15:05 – Why Home Consultations Matter
18:30 – First-Time Homebuyer Tips
2:10 – Selling Your Home? Do This First!
26:30 – How to Find the Right Mortgage & Loan Options
30:10 – What to Expect When Working With Tia
34:00 – Final Thoughts & How to Contact Tia
📌 Connect with Tia Jennings
📞 Call/Text: (901) 859-8183
📱 Social Media: @SoldByTia on Facebook | Instagram | LinkedIn
📍 Licensed in: Tennessee & Mississippi
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