Learning how to make a great elevator speech. Here is my example. A good elevator speech is clear, concise, and compelling, capturing the essence of what you or your business offers in about 30 seconds. It should start with a strong hook that grabs attention, followed by a brief description of what you do, the unique value you provide, and, ideally, a call to action or invitation to connect further. Avoid jargon; instead, use simple, relatable language that resonates with your audience and leaves a lasting impression. The goal is to spark curiosity and make your listener want to learn more.