Host: Cristan Engelke
Guest: Susan East
VIDEO
PRESENTING SPONSORS:
Community Bank – communitybank.net
EPISODE SPONSOR:
Pure Focus Media – https://www.purefocus.media/
DESCRIPTION
What happens when you take a moment to stop, breathe, and ask yourself, “Who am I really?” In this inspiring episode of Southaven Business Beat, we’re joined by the magnetic and mission-driven Susan East, the heart behind Alignment Activator. She’s not just a mindset coach—she’s a transformation igniter.
Hosted by Cristan Engelke, this episode takes us deep into the world of personal development, business communication, and the often overlooked power of pausing. Whether you’re a small business owner juggling hats, a professional chasing goals, or simply someone craving more purpose and clarity, this conversation will resonate.
Susan opens up about her journey and the “aha” moments that led her to help others unlock their potential—not by telling them what to think, but by teaching them how to think. From overcoming limiting beliefs to aligning with your deeper purpose, she shares practical tools that you can apply immediately to both your personal and professional life.
Want to understand how internal alignment impacts your external success? Curious about how your mindset could be holding your business back? Or maybe you’re just ready to level up and live more intentionally—this episode is for YOU.
What You’ll Learn in This Episode:
How mindset and internal belief systems impact business growth
Why women often struggle with self-identity under the weight of roles and titles
The difference between goals you set and goals you achieve
Practical tools to reset your energy and stay grounded
Why gratitude and environment shape the outcomes of your life
Key Quotes from Susan East:
“I don’t teach you what to think. I teach you how to think.”
“We are God’s highest form of creation—and divine operation is always for expansion.”
“Fear and faith are both invisible. You choose which one you live by.”
Let’s Talk! What’s something you’ve believed about yourself that turned out to be a limitation? Let’s talk about mindset shifts and breakthroughs. We’d love to hear your story!
About Alignment Activator: Susan East is a mindset coach, speaker, and personal development mentor focused on helping individuals and teams discover the power already within them. Through one-on-one coaching, workshops, and team trainings, Susan helps people align their thoughts with their purpose to achieve greater fulfillment and productivity.
CHAPTERS
- Welcome to Southaven Business Beat (00:00 – 01:18)
- Meet Susan East, Owner of Alignment Activator (01:18 – 02:23)
- What Is Alignment Activator? (02:23 – 03:41)
- Helping People Learn How to Think (03:41 – 04:43)
- The Power Within Us (04:43 – 05:57)
- Working with Women & Breaking Identity Norms (05:57 – 07:18)
- Knowing Yourself Beyond Titles (07:18 – 08:39)
- Permission to Dream Again (08:39 – 09:36)
- What Do You Really Want? (09:36 – 10:30)
- Faith Meets Self-Discovery (10:30 – 12:13)
- Impact on the Southaven Chamber Team (12:13 – 12:57)
- Working with Small & Large Businesses (12:57 – 14:19)
- Getting Teams Aligned with Leadership Vision (14:19 – 16:07)
- Work Should Be Fulfilling (16:07 – 18:30)
- 3 Practical Mindset Shifts (18:30 – 22:01)
- The Power of Gratitude (22:01 – 22:58)
- Surrounding Yourself with Growth-Minded People (22:58 – 23:59)
- Mindset: Fear vs. Excitement (23:59 – 24:54)
- The Chamber’s Role in Community & Support (24:54 – 26:15)
- Why Community Matters (26:15 – 26:41)
- Final Thoughts & Call to Action (26:41 – 27:30)
SPONSOR LIST
https://www.wisdomintegrators.com – Wisdom Integrators
https://thefollowapp.co/ – The Follow App
https://www.purefocus.media/ – Pure Focus Media
https://www.southavenchamber.com/ – Southaven Chamber of Commerce
YOUTUBE URL
