Host: Cristan Engelke
Guest: Mika Brown
VIDEO
DESCRIPTION
In this episode of Southaven Business Beat, you sit down with Mika Brown, the new franchise owner of Home Instead serving DeSoto County and Northwest Mississippi.
Mika shares her transition from physical therapy into senior-focused, non-medical home care. She explains why helping seniors remain in their homes matters, how her clinical background shapes her leadership, and what it looks like to step into franchise ownership during a season of major family and career change.
This conversation is practical and honest. Mika walks through the challenges of moving from hands-on care to business leadership while still protecting her family time, faith, and long-term vision.
YOU WILL HEAR ABOUT:
•Transitioning from clinician to business owner
•Leading a care team without losing empathy
•Building trust with families inside their homes
•Hiring, screening, and matching caregivers
•Supporting veterans through VA home care benefits
•Why patience and grace matter in early growth
•How chamber relationships support service businesses
HOME INSTEAD SERVICES INCLUDE:
•Assistance with bathing and dressing
•Meal preparation and light household help
•Medication reminders
•Companionship and supervision
•Errands and transportation support
•Respite care for families
•Non-medical in-home support for veterans
CHAPTERS
- Introduction and Mika’s background (00:00 – 01:36)
- From physical therapy to home care ownership (01:36 – 03:52)
- Buying the Home Instead franchise (03:52 – 05:23)
- Why senior care became her calling (05:23 – 08:17)
- Transitioning from clinician to owner (08:17 – 10:44)
- Mentors, support systems, and leadership (10:44 – 13:25)
- The moment she knew this work mattered (13:25 – 14:23)
- Home Instead services explained (14:23 – 16:04)
- Veteran care and VA benefits (16:04 – 17:34)
- Hiring, vetting, and caregiver quality (17:34 – 20:10)
- Service area and growth plans (20:10 – 23:22)
- Advice for new business owners (23:22 – 24:27)
- Chamber partnership and community value (24:27 – 27:07)
- Final message and call to action (27:07 – 27:50)
These services help seniors age in place while giving families peace of mind and flexibility.
SERVICE AREA
Home Instead currently serves:
•DeSoto County, Mississippi
•Lafayette County, Mississippi
•Northwest Mississippi
CAREER OPPORTUNITIES
Home Instead is always hiring caregivers.
If you want meaningful work serving seniors, apply at:
homeinstead.com/677
SPONSORS:
This episode is sponsored by:
Wisdom Integrators
A strategic technology partner helping organizations improve workflows, automation, and execution.
Pure Focus Media
Helping local businesses tell their story through professional video, content strategy, and production.
Southaven Business Beat is produced in partnership with the Southaven Chamber of Commerce to spotlight local leaders, businesses, and resources that strengthen our community.
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