Host: Cristan Engelke
Guest: Alex Boggs
VIDEO
DESCRIPTION
In this episode of Southaven Business Beat, we sit down with Alex Boggs, Area Manager and Marketing Director for Huey’s. Alex shares the history of this legendary 55-year-old family business, from its Midtown roots to its massive success in Southaven and Olive Branch. Discover the secrets behind their “Superb” customer retention, the “Smash Burger” controversy, and why their marketing strategy is built on giving back to the community rather than traditional ads.
What You’ll Learn in This Episode:
•The “Summer Camp” experience of growing up in a restaurant kitchen.
•Why Huey’s waited 15 years to find the perfect location in Olive Branch.
•The truth about who really decided to start writing on the walls.
•Alex’s personal favorite Huey’s location (and why it gets him in trouble).
•Inside the intense hiring and training process that keeps staff for 25+ years.
CHAPTERS
- Introduction to Alex Boggs & Huey’s Legacy (00:00 – 1:35)
- Growing up Memphis: Midtown Roots (1:35 – 2:51)
- Expansion into Southaven & Olive Branch (2:51 – 3:16)
- Throwback Pricing: The 25th Anniversary Celebration (3:16 – 5:25)
- The Huey’s Value System: Work Hard & Give Back (5:25 – 7:10)
- Community Engagement vs. Traditional Marketing (7:10 – 10:48)
- Alex’s Career Journey: From Dishwasher to Marketing Director (10:48 – 13:15)
- Learning from National Chains (Panera & US Foods) (13:15 – 15:40)
- Staying “Old School” in a Digital World (15:40 – 23:10)
- The Real Story: Who Started the Writing on the Walls? (23:10 – 25:50)
- Why Tourists Love the Downtown Location (25:50 – 32:45)
- The Smash Burger Controversy: “Your Daddy Wouldn’t Like This” (32:45 – 35:10)
- Bringing Back the Classics: 1957 Sauce & More (35:10 – 36:54)
SPONSORS:
This episode is sponsored by:
Wisdom Integrators
Your strategic technology partner for workflow automation and digital transformation. Visit: WisdomIntegrators.com to schedule your consultation today
Pure Focus Media
The creative powerhouse making high-quality video and content creation accessible for local businesses. Visit: PureFocus.media to schedule your strategy call.
Connect with the South Haven Chamber: Website: https://southavenchamber.com Email: [email protected]
#Hueys #SouthavenBusiness #MemphisEats #BurgerLegacy #CommunityFirst #SmallBusinessGrowth #SouthavenMS
YOUTUBE URL
