Branding 101 for Entrepreneurs – Tips from a Pro

Southaven Chamber of Commerce

Host: Cristan Engelke

Guest: David Richmond

VIDEO

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PRESENTING SPONSORS:
Southaven Chamber of Commerce – www.southavenchamber.com

EPISODE SPONSOR:
Pure Focus Media – https://www.purefocus.media/

DESCRIPTION

In this special episode, we are thrilled to feature David Richmond, the dynamic founder of Gurellia Media. David’s journey from helping his brother’s music career to becoming a local branding powerhouse is nothing short of inspirational. What started as a simple effort to create t-shirts turned into a thriving business that helps individuals and companies bring their brands to life through custom printing, signage, and so much more.

David’s story highlights the importance of adaptability, perseverance, and seeing opportunities in challenges. With Gurellia Media, he has built a one-stop branding shop that serves small businesses, artists, and entrepreneurs. From custom apparel to large-scale commercial signage, David’s motto is simple: “If it has a surface, we can print on it.”

Whether you’re just starting your business or looking to level up your marketing strategy, this episode is filled with practical insights, heartfelt advice, and encouragement to pursue your entrepreneurial dreams.

What You’ll Learn in This Episode:

The origins of Gurellia Media and how David’s entrepreneurial journey began.

The variety of services Gurellia Media offers, including t-shirts, custom signs, and branding strategies.

The unique printing techniques they use, such as sublimation, DTF, and screen printing.

The importance of branding for small businesses and why visibility matters.

How Gurellia Media sets itself apart by offering comprehensive branding solutions and exceptional customer service.

The role of community and relationships in growing a successful business.

David’s passion for mentorship and his work in helping other entrepreneurs succeed.

Connect with Guerilla Media:

Website: www.guerillamedia.net

Youtube: @guerillamodemotivation

David and his team at Guerllia Media are passionate about helping businesses build their brand through creativity, innovation, and personalized service. Whether you need a custom sign for your storefront, branded merchandise, or expert guidance on marketing strategies, Guerllia Media is here to help.

CHAPTERS

  1. Introduction (00:00 – 1:56)
  2. Meet David Richmond (01:56 – 3:21)
  3. From T-Shirts to Full-Service Branding (03:21 – 05:05)
  4. The Many Services of Guerilla Media (05:05 – 07:16)
  5. The “Mistake” That Became a Path (07:16 – 09:19)
  6. Sublimation and Print Processes Explained (09:19 – 11:09)
  7. Building a Business with Family Values (11:09 – 13:16)
  8. Advice for New Entrepreneurs (13:16 – 16:00)
  9. The Importance of Relationships in Business (16:00 – 19:12)
  10. Expanding to Southaven (19:12 – 23:18)
  11. Public Speaking and Giving Back (23:18 – 26:02)

SPONSOR LIST
https://www.wisdomintegrators.com – Wisdom Integrators
https://thefollowapp.co/ – The Follow App
https://www.purefocus.media/ – Pure Focus Media
https://www.southavenchamber.com/ – Southaven Chamber of Commerce

YOUTUBE URL

https://youtu.be/w-JgSJ164H8

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