YouTube Podcast - Southaven Business Beat

Southaven Business Beat On YouTube

YouTube Video UExVc2lYU0loa1d0cUM5bWM5M3E0dk9oVWd0aGJROGtDNS4zNEMzQ0FDREY1MkE1RkQ1

In this episode of Southaven Business Beat, you sit down with Mika Brown, the new franchise owner of Home Instead serving DeSoto County and Northwest Mississippi.

Mika shares her transition from physical therapy into senior-focused, non-medical home care. She explains why helping seniors remain in their homes matters, how her clinical background shapes her leadership, and what it looks like to step into franchise ownership during a season of major family and career change.

This conversation is practical and honest. Mika walks through the challenges of moving from hands-on care to business leadership while still protecting her family time, faith, and long-term vision.

YOU WILL HEAR ABOUT
• Transitioning from clinician to business owner
• Leading a care team without losing empathy
• Building trust with families inside their homes
• Hiring, screening, and matching caregivers
• Supporting veterans through VA home care benefits
• Why patience and grace matter in early growth
• How chamber relationships support service businesses

HOME INSTEAD SERVICES INCLUDE
• Assistance with bathing and dressing
• Meal preparation and light household help
• Medication reminders
• Companionship and supervision
• Errands and transportation support
• Respite care for families
• Non-medical in-home support for veterans

00:00 Introduction and Mika’s background
01:36 From physical therapy to home care ownership
03:52 Buying the Home Instead franchise
05:23 Why senior care became her calling
08:17 Transitioning from clinician to owner
10:44 Mentors, support systems, and leadership
13:25 The moment she knew this work mattered
14:23 Home Instead services explained
16:04 Veteran care and VA benefits
17:34 Hiring, vetting, and caregiver quality
20:10 Service area and growth plans
23:22 Advice for new business owners
24:27 Chamber partnership and community value
27:07 Final message and call to action

These services help seniors age in place while giving families peace of mind and flexibility.

SERVICE AREA
Home Instead currently serves:
• DeSoto County, Mississippi
• Lafayette County, Mississippi
• Northwest Mississippi

CAREER OPPORTUNITIES
Home Instead is always hiring caregivers.
If you want meaningful work serving seniors, apply at:
homeinstead.com/677

SPONSORS

This episode is sponsored by:

Pure Focus Media
Helping local businesses tell their story through professional video, content strategy, and production.

Wisdom Integrators
A strategic technology partner helping organizations improve workflows, automation, and execution.

Southaven Business Beat is produced in partnership with the Southaven Chamber of Commerce to spotlight local leaders, businesses, and resources that strengthen our community.

Subscribe for weekly conversations with business owners and community leaders across DeSoto County and beyond.

Interested in sponsoring Southaven Business Beat?
Email info@southavenchamber.com

Building Trust Inside Someone Else’s Home

12 hours ago

Show More Videos... Subscribe