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YouTube Video UExVc2lYU0loa1d0cUM5bWM5M3E0dk9oVWd0aGJROGtDNS4zNEMzQ0FDREY1MkE1RkQ1 Can seniors really age in place safely in DeSoto County? Today on Southaven Business Beat, we sit down with Mika Brown, the new franchise owner of Home Instead, to discuss the growing need for non-medical home care and how her background as a Physical Therapist is changing the way we care for our seniors. 

In this episode, you’ll learn:
• How to access VA Home Care Benefits for veterans in Mississippi. 
• The reality of transitioning from a clinician to a small business owner. 
• What "Activities of Daily Living" (ADLs) are and how they help seniors stay independent. 
• How to find and vet high-quality caregivers you can trust. 

🚀 APPLY TO BE A CAREGIVER: Looking for a meaningful career in Southaven or Oxford? Join the team: 🔗 https://www.homeinstead.com/677 

📍 SERVICE AREA: Home Instead proudly serves seniors and families across:
DeSoto County (Southaven, Horn Lake, Olive Branch) 
Lafayette County (Oxford) 
Northwest Mississippi 

⏱️ CHAPTERS: 00:00 - Introduction to Micah Brown 01:36 - From Physical Therapy to Business Ownership 03:52 - Buying the Home Instead Franchise 05:23 - Why Senior Care is a Calling 08:17 - The Hard Truth about Small Business Leadership 10:44 - Support Systems: Family, Faith, and Mentors 13:25 - The "Why": A Heartwarming Client Story 14:23 - Non-Medical Home Care Services Explained 16:04 - How Veterans Can Get Paid Home Care 17:34 - How We Hire & Vet Caregivers in Mississippi 20:10 - Future Growth: From Southaven to Tupelo 23:22 - Advice for Entrepreneurs: Patience and Grace 24:27 - The Value of the Southaven Chamber 27:07 - Join the Beat: Subscribe for Local News 

⭐ OUR SPONSORS: Special thanks to the partners who make this show possible: 👉 Pure Focus Media: High-quality video for local businesses. https://peerfocus.media 👉 Wisdom Integrators: Strategic tech and workflow automation. https://wisdomintegrators.com 

📩 GET FEATURED: Want to share your business story on the Southaven Business Beat? Email: info@southavenchamber.com 

#SouthavenMS #DeSotoCounty #SeniorCare #HomeInstead #MississippiBusiness #VeteranBenefits #SouthavenChamber
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Building Trust Inside Someone Else’s Home
January 12, 2026 9:01 am
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