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YouTube Video UExVc2lYU0loa1d0cUM5bWM5M3E0dk9oVWd0aGJROGtDNS4xRDJGOTc4RkUxMzUwMUFG You think a roof is just shingles and nails. Abraham Lopez knows it is your first line of defense and one of the biggest investments on your home. In this episode, you hear how a second generation roofer turned a family trade into a trusted local brand that has served the Mid-South for more than 30 years. Abraham is the owner of Abe’s Construction Company in Southaven. He grew up on roofs, stepped in to run the family business in high school, and officially took over after his father passed in 2022. Now he focuses on helping you understand your options, avoid costly mistakes, and protect your home with honesty and care. In this conversation you will learn how to: •Tell if you really need a new roof or just a repair •Choose materials based on your plans, not only your budget •Avoid storm chasers and work with a local roofer you can reach later •Think about wind, age of home, and neighborhood before you pick a shingle •Get a full exterior check when you only called about “one small issue” •Use social media to build trust before a contractor ever steps on your property •Run a family business while raising kids and serving your community Abraham breaks down real stories from Southaven, Walls, Hernando, and across the Mid-South. You hear about five-foot siding repairs that turned into full roof replacements, hidden leaks over garage doors that went unnoticed until ceilings collapsed, and “very picky” clients who now refer him to their own family because he took the time to answer every question. You also hear: •Why all estimates with Abe’s Construction are free •Why he still treats every call, even for one missing shingle, as important •How certification with multiple manufacturers helps you get longer warranties •How his family gives back with backpack drives, turkey giveaways, and parades •How he went from hating cameras to building a personal brand with 1,200 followers in a few weeks Presented with support from: Southaven Chamber of Commerce, connecting you with local business leaders and resources Wisdom Integrators, your strategic tech partner for workflow automation and process improvement so your business can work smarter, not harder Pure Focus Media, the creative team behind the scenes helping Southaven Business Beat and local businesses look and sound their best through professional video and content creation If you own a home, manage property, or run a small business in DeSoto County, this episode gives you practical questions to ask before you sign any roofing contract. It also shows you how showing up for your community, one family at a time, can build a business that lasts for decades. If you enjoy conversations like this, hit subscribe so you never miss a new Southaven Business Beat episode. Share this with a neighbor, client, or friend who keeps saying “I think my roof is fine” but has not looked up in years. Chapters 00:00 Meet Abraham Lopez, second generation roofer 02:10 Taking over the family business in high school 04:58 From rooftop to running the company 07:04 How to choose the right roof for your home 10:02 Sponsor break, Wisdom Integrators 11:19 Why estimates are free and what a real inspection includes 13:37 The leak no one saw until the ceiling collapsed 14:39 Roofing, siding, gutters, and the “odd jobs” clients keep asking for 16:03 Office on Stateline versus on-site visits at your home 17:13 Giving back, backpacks, turkeys, and serving the next generation 20:20 Handling “very picky” clients and turning them into repeat fans 21:54 Word of mouth, referrals, and growing before social media 22:46 What is next for Abe’s Construction and Abraham’s personal brand 25:30 Balancing business, kids, and social media 26:13 Legacy, faith, and doing a little more for the next generation 26:39 How the Chamber community shows up for members 27:34 Wrapped trucks, visibility, and being part of the Chamber family 28:27 Closing thoughts and how to connect
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The warning sign you will miss if you never look up
November 17, 2025 9:01 am
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