The Bourbon Comeback How Old Dominick Revived a 160 Year Legacy

Old Dominick’s story is bigger than bourbon—it’s a 160+ year Mid-South legacy revived by a new generation, bottled with quality, community, and unmistakable style. In this Southaven Business Beat episode, Sales Director Clark Schifani walks us through the brand’s roots, the comeback, and what’s next—including an 8-Year Reserve release and how locals (yes, you!) help shape new spirits through community tasting panels. If you love craft done right, you’ll love this conversation.

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What you’ll learn:
• How a produce-cart hustle became a beloved whiskey label—then came back bigger than ever
• Why Old Dominick leads with quality, packaging, and approachable price points (that still feel premium)
• The “Glass Half Full” employee-run foundation and how every pour can fuel local impact
• The tasting-panel secret to their sip-smooth gin and what’s special about the upcoming 8-Year Reserve
• Where to find Old Dominick around DeSoto County + how to plan a tasting-night visit downtown

💬 Join the conversation:
What’s your go-to Old Dominick pour—Bourbon, Honeybell, Memphis Vodka, the famous Toddy, or that surprisingly sippable Gin? Tell us why in the comments and where you’re enjoying it.

📍 Plan your visit:
Tour the beautiful downtown Memphis distillery, meet the team, and experience the aroma, craft, and culture behind every bottle. Bring friends, make memories, and taste what the Mid-South is made of.

🎯 Key Takeaways
• Legacy brand, modern execution, Memphis-made heart
• Community-first product development (tasting panels + bartender feedback)
• Elevated look, everyday-friendly price points
• New: 8-Year Reserve rolling out (milestone age for a craft distillery)
• Ongoing local partnerships (concert series, restaurants, retailers)

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👍 If this episode helped you discover a new local favorite, like the video, share it with a friend, and drop your Old Dominick cocktail of choice in the comments!